Mark Martin Turns Twitter Hack Into T-Shirt Line
Mark Martin, driver of the #55 Aaron’s Dream Machine Toyota, looks on after qualifying for the NASCAR Sprint Cup Series STP 400 at Kansas Speedway on April 21, 2012 in Kansas City, Kansas. (credit: Jamie Squire/Getty Images)
NEW YORK (CBS SPORTS) - NASCAR racer Mark Martin continues to capitalize on his Twitter account being hacked earlier this year with a new line of “Epic Swag” t-shirts. The saga began when Martin’s 65,000-follower Twitter account (@55markmartin) was hacked last month, rendering the Michael Waltrip Racing driver out of the cyberworld of social media. The unknown culprit — “Epic Swag” — commandeered the account and began changing every setting and altering followers.
So, after Martin was able to get control of his account back in order, the race team tagged the veteran with the nickname “Epic Swag,” which has now grown into a merchandising opportunity. “Who’d of thought I’d ever have a T-shirt like this, but I think they’ll be in pretty high demand on the internet and souvenir truck,” said Martin. “I think it’s something I’ll wear at the race track or working out in the gym.”
Martin’s No. 55 Toyota even carried the name above the driver’s window during the Sprint Cup race at Auto Club Speedway. “I can’t walk through the garage now without someone calling out Epic Swag,” laughed Martin.
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